Shake Shack sprouted from a hot dog cart in Madison Square Park in Manhattan to support the Madison Square Park Conservancy s first art installation. The cart was quite the success, with Shack fans lined up daily for three summers. In 2004, the bid was won to open a permanent kiosk in the Park: Shake Shack was born. This modern day roadside burger stand serves up the most delicious burgers, hot dogs, frozen custard, shakes, beer, wine and more. An instant neighborhood fixture, Shake Shack welcomed people from all over the city, country and world who gathered together to enjoy fresh, simple, high quality versions of the classics in a majestic setting. The rest, as they say, is burger history.