VOX MAX presents the future of cinema entertainment with the launch of 7 VOX MAX Cinemas at Mall of the Emirates, Mirdif City Centre, Deira City Centre, Ajman City Centre, Marina Mall Abu Dhabi and recently at Fujairah City Center and Burjuman. VOX MAX boasts a 20 meter wide screen with crisp, bright 100% digital images ensuring a stunning realistic and fully immersive entertainment experience. The rich and enveloping Dolby Surround 7.1 sound recently launched at VOX MAX, is the country’s first Dolby Atmos equipped theatre - The Dolby® Atmos audio platform changes the experience of sound in entertainment by delivering a more natural and realistic sound, which immerses the audience in the story with a lifelike, sensory experience. VOX MAX also introduces new premium MAX seats offering the customer extra comfort when watching the best and biggest blockbusters. VOX MAX can screen 35mm films, digital films, digital 3D movies and alternative content supplied in a Digital format, such as concerts and sporting events.