The Gold Souk is in the Deira part of Dubai. A trip to the Gold Souk truly demonstrates why Dubai has earned itself the title City of Gold. It's worth visit even if you have no intention of buying, just to soak in the atmosphere of shop windows glinting with 18, 21, 22 & 24 carat gold, showing-off the abundant riches of this part of the world. Gold is aggressively promoted with special offers & raffle draws during Dubai Shopping Festival & Dubai Summer Surprises. The sheer scale & varity of gold on offer is impressive - earrings, rings, neclaces, bracelets & pendants. many different shades of gold are available : white, pink, yellow and even purple gold. Gold prices here are among the lowest in the World and are largely determined by weight; also varying depending on whether it is machine-made or by a craftsman.