The second, outside Italy, monobrand concept for the household fashion label Roccobarocco. Established in 1977, Roccobarocco defines his style as thorough, witty, and resourceful. His famous bright red chiffon gowns with asymmetrically embroidered necklines are a reflection of his taste for the daring and avant-garde. Materials used are often soft and extravagant like satins or cashmeres. His favorite color combinations are black, black and white that make use of optical effects. The Roccobarocco label is found in a range of leather goods, handbags, jewelry, accessories, perfume and shoes. Furthermore, the designer has expanded productions to include home designs and furniture.