Sharaf DG

With the opening of this store in May 2007, Sharaf DG can now claim to have the largest electronics shop in Dubai. It is truly a remarkable place, cramming over 300 global brands into 100,00 sq ft of floor space. At any one time, you can cast your eyes over 15,000 products, so you should certainly have no trouble finding what you need, or even just finding a way to distract your kids. With a comprehensive gaming range, internet café, exclusive ladies’ zone and dedicated repair and upgrade area, Sharaf DG’s big box store seems to have become the place for consumer electronics. The new developments, alongside the usual feast of home, office and leisure equipment are brought together in what Mr Sharaf calls an ‘innovative and progressive approach to providing products and services with a customer-centric focus resulting in an enjoyable shopping experience’. As much of a mouthful as that may be, it seems to be right on the money. Chances are that if you can’t find what you are looking for here, you won’t find it anywhere else in Dubai.

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